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Protected: Health 2.0 – launch of world-first dedicated lymphoma awareness centre in Second Life®

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Media interviews with lymphoma patients and Professor Szer are available.
Lymphoma Australia (0431 483 204) and the Leukaemia Foundation (07 3866 4060) are available for comment.

Issued by Cube on behalf of Roche Products Pty Ltd.

For further information and media interviews, please contact:
Polly Lutter (Cube) 02 9578 2054 or 0405 314 534 or
Nina Serova (Cube) 02 9578 2061 or 0406 621 975 or
Libby Day (Roche) 02 9454 9959 or 0407 060 045 or

Notes to Editors

Additional information on lymphoma, R.I.S.E. U.P. and Second Life® is contained within the accompanying media fact sheets.

About the Lymphoma Australia research:2

  • The research was carried out amongst 1,211 Australians in August 2009. Findings include:

  • One in five Australians (20%) do not know what lymphoma is and of the people who know it is a cancer, a third (33%) are unable to define what type of cancer
  • More Australians are diagnosed with non-Hodgkin lymphoma than Hodgkin lymphoma, yet only one in ten (9%) know the difference between these two cancer
  • Nine out of ten people (89%) don’t realise how exactly how common lymphoma is within the general population
  • Less than 20% of people are able to list at least one common symptom of lymphoma


1. World Lymphoma Coalition. International Lymphoma Patient Charter: backgrounder. March 2006
2. Lymphoma Australia consumer research, 2009
3. Australian Institute of Health and Welfare. Cancer in Australia: an overview, 2008. Available at:[...] (accessed August 2009)
4. Leukemia Foundation. Fact sheet: lymphomas. Available at:[...] (accessed August 2009)
5. Lymphoma Coalition. Know your nodes. Available at:[...] (accessed August 2009)
6. Nielsen Online. How the web drives healthcare decisions. September 2008
7. Comscore. Most Commonly Searched Health Conditions. Available at:[...] (accessed August 2009)

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